Minimalism – making the maximum impact

Ready Steady Bang – Hobby Horse from Tom Judd on Vimeo.

A neat little advertising video using minimalism to gain maximum interest. The video uses a single character and it’s not till the last scene that you realise what the game is all about. Some would say minimalism is the designers term of taking the easy way out on an unfinished product. I say used right minimalism used right can be more impressive than a product with the latest graphics.

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