Dieter Rams

I never use this term: Form follows function

– Dieter Rams

Dieter Rams is an industrial designer whose works in closely associated Braun. Rams explains his designs though one term “Less, but better“. While studying at TAFE I had learnt if you could explain your ideas and design philosophy through one sentence, it is a mark of a truly great designer.

Perhaps it is time to break out of the mediocrity shell.

Dieter Rams explains his design philosophy through 10 simple design principals:

1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is thorough down to the last detail
9. Good design is environmentally friendly
10. Good design is as little design as possible

More on Dieter Rams:

Design Boom interview

Youtube Video (Much better quality)

More in depth explanation of Ram’s Design Principals