I was having trouble coming up with a product for the BMW 325i. Although I knew who we felt was the demographic I was having trouble coming up with a product just for them. The facilitator introduced me to the concept of a thought map as seen below:
For a larger view of the image please click on the image.
From here I was able to come up with several products that could appeal to the demographic. This demographic for me was quite a challenge to come up with a product. Hopefully within the next few weeks I will be able to document my progress in this product.
*Note: This was done by myself since we have now split up from our partners to come up with a product.