Tag: terms
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Lateral Thinking
A few weeks ago we were introduced to the term “lateral thinking”. As a student I wrote down the term and forgot about till I watched last week’s episode of The Gruen Transfer where the term had come up again about toothpaste. I felt this term needed more exploration. Lateral thinking is a term coined…
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Demographics vs psychographics
I came across an interesting marketing term today called psychographics. I came across it while researching the demographic for the current project. What does psychographics mean? Demographics refers to age, gender, income etc of the person. This is where we as designers and marketer’s try to paint picture of who the person is. Psychographics on…