Leadwire- “What is Search?” from Aaron Blecha on Vimeo.

I found this on the DRAWNblog earlier today. It’s a very effective example of kinetic type done by Aaron Blecha.

The advertisement is eye catching and really screams at you with capitals. It’s also a good example of how little animation can also be the most effective way to portray a message.

Aaron Blecha’s website is quite well done. It’s worth having a look if you have the time.

Link to Aaron Blecha’s site:

http://www.monstersquid.com/

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