I haven’t posted in a while due to holidays and fun times away from the computer! However I’m back now and I have a lot of post and work to catch up on ^_^’
Pupa Cosmetics is an Italian based company. I’m normally not the type of person who likes cosmetics, I think I can count on one hand how many times I have worn cosmetics. However I find that I am now buying Pupa cosmetics just for the packaging. So their cosmetics are appealing to my visceral senses. I find their designs very unusual for cosmetics, I am comparing this to other cosmetic companies such as Christian Dior, Maybaline and Remmel. Here are just a few of their designs for cosmetic kits:
This design is based on the popular Russian doll ” Matryoshka” or Babushka doll. The design is quite clever by opening one it leads to another makeup kit. I believe this kit is aiming for collectors of their makeup and young women in their 20’s to 30’s.
Another great design from pupa. The design itself is clever and appeals to young women. They also have a very european feel about them. They borrow designs from european fables and legends. Below are a few more packaging designs from pupa.
References:
http://www.metroactive.com/papers/sfmetro/06.21.99/beauty-9923.html
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