One of the reasons I decided to get into multimedia is the potential it has for future developments. Interactive design is still in an infant stage and any new development is exciting. Above is an example of interactive display involving the user. I personally find it quite exciting to where it could go next.
Another example of interactive display is VW’s campaign “fun theory”:
Here they are using everyday objects to create interactivity. I think it’s a creative ad and hope to see more of it in the future. Marketing is now having to look for new ways to gain an audience’s interest. Hopefully we will see more of these fun inviting ways rather then the invasive type ads we have seen in the past.