How to win over an audience
Orson Wells on how to win an audience. Although most people will think this has nothing to do with design, I believe otherwise.
Just like an actor we are trying to win over an audience with words, content and images. Designers just do it in a different way. I can similarities in this video and Donald Norman’s “Emotional Design”
Have a look, whether you find it helpful or not, you’ll enjoy the video.