Category: Terms and Meanings

  • Changing Education Paradigms by Sir Ken Robinson

    Another great video from RSA. Entertaining to watch and very informative about the state of education today. What Sir Ken Robinson is saying isn’t new. He has been an advocate to change education for years. While nothing said in this video is new, it’s nice to know changes are being made to the education system,…

  • Importance of checking work

    Whether you are a web designer or developer I can’t stress how important it is to check, double check and then re check again. As a designer it’s important to be paranoid about the work going out for publishing. After all one mistake and it’s your reputation that could be on the line. I have…

  • The Dunning-Kruger Effect

    Lately I’ve been reading on cognitive bias due to further research into “intuition”. I came across a recent study called “The Dunning Kruger Effect” The Dunning Kruger Effect is described as overconfidence in unskilled people of their abilities to perform above and beyond what they can do. This allows incompetent people rate their skills much…

  • Archetypes

    As a web designer, I constantly ask myself will I break the archetype or not? Is there a need for something new? Despite what the above clip is saying there is some comfort in staying within the archetype. What is an Archetype? Although I say the word archetype what does it actually mean? Archetypes are…

  • Interaction design defined

    While at tafe I never really had a good look at youtube videos, something I regret doing now. I have found some videos to be a great resource in understanding and remembering the fundementals of design. Below is a video of interaction design which has been broken down into 3 parts. I found this easy…

  • Lateral Thinking

    A few weeks ago we were introduced to the term “lateral thinking”. As a student I wrote down the term and forgot about till I watched last week’s episode of The Gruen Transfer where the term had come up again about toothpaste. I felt this term needed more exploration. Lateral thinking is a term coined…

  • Demographics vs psychographics

    I came across an interesting marketing term today called psychographics. I came across it while researching the demographic for the current project. What does psychographics mean? Demographics refers to age, gender, income etc of the person. This is where we as designers and marketer’s try to paint picture of who the person is. Psychographics on…