Joanne Mackellar

Category: Tafe Work

  • Target Audience Profile

    Target Audience Profile Geographical Area: Europe Language: Native language / Multi – Lingual Country: France Age: 25 – 27 Sex: Female Income: High Net Worth Education: University graduate – higher education Occupation: Young office worker, entrepreneur, account – works aboard Relationship: Single Travel: Well travelled in Europe, works aboard occasionally Holiday: Takes holidays once a…

  • Global Com – Target Audience

    Finding the target audience for the target group is probably the most difficult thing to find. After reading from Woodtke and Tognazzini I believe I understand what they are saying. Don’t design for yourself, design towards the target audience/end user. I could sit here all day and look at phone websites from other countries and…

  • Global Com – Research interface designers Pt 2

    I also had a look at Bruce “Tog” Togazzini. I looked on his website as well as the book “Tog on Interface” First a small synopsis of Togazzini: Bruce “Tog” Tognazzini is a principal with the Nielsen Norman Group, the “dream team” firm specializing in human-computer interaction. Tog was lead designer at WebMD, the super-vertical start-up…

  • Global Com – Competitors Website

    http://www.orange.co.uk/ Following the advice of Woodtke. I had a look at competitors websites. Althought this one does not go into great detail with the phones it is a telecommunications company. The site is HTML based however this does not mean it can not apply to the final product. The navigation is placed on the top…

  • Global Com – Research interface designers Part 1

    The following are dots points taken from the books “Information architecture: blueprints for the web” by Christina Woodtke. “Information architecture: blueprints for the web” Top five mistakes your website could be making (taken from the first chapter). These are are some rules found on the Internet which Woodtke has researched from various websites. However like all…

  • GlobalCom – Universal Principals of Design notes

    The following are notes taken from the Universal Principals of Design and can be applied to the next project GlobalCom. 80/20 Rule (pg 12)– A percentage of use come from 20% of the varibles. As an example 20% of roads are used (the main Roads) where as 80% remain less used (side streets). This could be applied to…

  • Themes of Horror and background development

    I decided to have a look at horror for my character animation and background development. I decided since this was going to be an animation horror films such as Friday the 13Th, Halloween and Nightmare on Elm St were automatically eliminated. I wasn’t going to have buckets of blood in my animation for two reasons.…

  • Character Animation Research – Jasper Morello

    I stumbled across this a few days ago and thought it was an interesting animation technique. Which has made me rethink my character design. The characters have a lot of personality even though they are big blocks of black. However I’m more impressed with the background detail, and wish to explore this theme with my…

  • Character animation research

    I’ve decided to animate to the nursery rhyme of “Three blind mice”. This nursery rhyme is aiming towards an older audience (18+) and the overall theme to the rhyme is horror. I felt there were a few questions I should ask myself before developing the characters: Should the mice characters be drawn as anthropomorphic (given…

  • First character sketches

    I admittedly only spent about 30 minutes drawing these before giving up, and started looking into research. I was just playing with shapes of mice and trying to get a feel on how they could be drawn in a cartoon shape. I think I will probably be taking the drawing in a different direction from…