Affective Design

For my essay I was asked to research intuition, I came across the website for affective design. It has some great essays on how to meet a positive emotion for the end user. As designers it’s always important for us to consider the end user and what mindset we will invoke. Without the end user there would be no product for us to design.

While products are meant to be functional we should always consider the emotion. This site is a great resource for understanding emotional design. They also reference cognitive sciencetist such as Donald Norman.

Here’s a link to the site:

And a link to Donald Norman’s site:



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