My name is
Joanne Mackellar

Web Designer & Illustrator


Minimalism – making the maximum impact

Posted on 05 Aug 2011 in Advertisments | 0 comments

Ready Steady Bang – Hobby Horse from Tom Judd on Vimeo. A neat little advertising video using minimalism to gain maximum interest. The video uses a single character and it’s not till the last scene that you realise what the game is all about. Some would say minimalism is the designers term of taking the […]

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Social Media Strategies

Posted on 18 Apr 2011 in Advertisments, Social Media | 0 comments

Using Social Media in Advertising View more presentations from Dave Birss Social media is big business these days. Every business seems to be lining up to employ a social media guru. Done right, social media can connect a business with their target market. Done wrong, well you better have a better exit stratergy than Alexandria […]

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Real Life Troll Posters

Posted on 12 Mar 2011 in Advertisments | 0 comments

I love real life troll posters. They only provided a few minutes of entertainment, but spread like wild fire over social media networks. If only corporations could tap into this type of advertising, like the old spice guy? Is it only a matter of time? The above poster is brilliant!

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Benefits of good copywriting

Posted on 07 Feb 2011 in Advertisments | 0 comments

When trying to sell or promote a product it always pays to re read what you’ve written out loud. The text above is trying to promote their BBQ facilities but have made a bit of a boo boo with the copywriting. Perhaps saying will lead you in the right direction would be a better choice […]

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Lie back and think of England……literally

Posted on 01 Feb 2011 in Advertisments, Design | 0 comments

They’ve been called tastless, tacky and just down right horrible. Say what you want about the royal wedding condoms you can’t beat a good piece of copy writing. Gems like: “Lie back and think of England” “Combining the strength of a Prince with the yielding sensitivity of a Princess-to-be, Crown Jewels condoms promise a royal […]

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