Joanne Mackellar

Category: Advertisments

  • Minimalism – making the maximum impact

    Ready Steady Bang – Hobby Horse from Tom Judd on Vimeo. A neat little advertising video using minimalism to gain maximum interest. The video uses a single character and it’s not till the last scene that you realise what the game is all about. Some would say minimalism is the designers term of taking the…

  • Social Media Strategies

    Using Social Media in Advertising View more presentations from Dave Birss Social media is big business these days. Every business seems to be lining up to employ a social media guru. Done right, social media can connect a business with their target market. Done wrong, well you better have a better exit stratergy than Alexandria…

  • Real Life Troll Posters

    I love real life troll posters. They only provided a few minutes of entertainment, but spread like wild fire over social media networks. If only corporations could tap into this type of advertising, like the old spice guy? Is it only a matter of time? The above poster is brilliant!

  • Benefits of good copywriting

    When trying to sell or promote a product it always pays to re read what you’ve written out loud. The text above is trying to promote their BBQ facilities but have made a bit of a boo boo with the copywriting. Perhaps saying will lead you in the right direction would be a better choice…

  • Lie back and think of England……literally

    They’ve been called tastless, tacky and just down right horrible. Say what you want about the royal wedding condoms you can’t beat a good piece of copy writing. Gems like: “Lie back and think of England” “Combining the strength of a Prince with the yielding sensitivity of a Princess-to-be, Crown Jewels condoms promise a royal…

  • Fringe Poster Competition

    On Saturday, Adelaide Fringe announced the competition to the Fringe Festival open. During the years of the Fringe there have been some great designs and anyone can enter! This year’s entries are allowed (or encouraged) to use a range of mediums such as animation, sculpture, photography etc. For more details on the Fringe go here:…

  • Inspirational Packaging

    Despite the saying “Don’t judge a book by it’s cover”, people do judge products by the packaging. I was quite impressed when I saw this blog post on abduzeedo. Although most of the work are student designs, it shows how much consideration and care is taken when designing the final product. No matter what the…

  • Latest Postcards

    Just some postcards i found around Adelaide.  

  • Cocolat cards

    Yesterday I had to see a family member off overseas. Which gave me the opportunity to have a look at the vendors in the airport. I found some lovely postcards from Cocolat. They were quite simple and conveyed to the viewer what they did and how tempting they are. I believe sometimes the more simple…

  • Beer mats and flyers

    A short time ago I went to the belgium beer cafe in town, found it a really delightful to have beer and food. However this a design blog and not a food blog. I found it a real novelty to be given mats that went with the beer that I had to collect some. Although…